Ads

MONDAY, SEPTEMBER 8, 2008

Wonderbra

Credits:
Wonderbra has launched a new billboard campaign featuring cleavage shots of thousands of women merged into a mosaic to promote a new range of D to G cup-sized bras.

The mosaic, which features shots of around 8,000 images of women in their bras, forms the overall image of a close up shot of the bust of Wonderbra model Katie Green.

Wonderbra's new campaign, developed by ad agency Iris, uses the strapline "D to G, because we're more than a handful".

The underwear brand - which a decade ago launched the famous "Hello Boys" poster ad featuring Eva Herzigova - said that the campaign has been developed to "answer the demands of the 'dress to impress myself' generation".

Wonderbra's website has an interactive version of the billboard, which is being put up at Tottenham Court Road in central London today, that allows the women involved in the shoot to zoom in on their image to have an "Eva moment".

POSTED BY E-MAGAZINE AT 5:34 AM 0 COMMENTS

Advertising campaign "MARITHE & FRANCOIS GIRBAUD (No more seasons)"

Credits:
No more seasons.
Advertising Agency: La chose, France
Account Supervisors: Eric Tong Cuong, Nicolas Gandrillon, Florence Couvidat
Creative Director: Pascal Grégoire
Art Directors: Fanny Corcia, Stéphane Chauche
Copywriters: Basile Theet, Stéphannie Montagut, Arthur Castillon
Photographer: Steve Hiett
Art purchase: Christine Brossart
Advertiser’s Supervisors: Muriel de Lamarzelle, Catherine Masson

Scarlet Lingerie: Elevator

Credits:

Life's more fun in Scarlet Lingerie.

Advertising Agency: Rethink Communications, Vancouver, Canada

Creative Directors: Ian Grais, Chris Staples

Art Director: David de Haas

Copywriter: Katie Aisnworth

Photographer: Philip Jarmain Photo Retouching: Justin Renvoize Wardrobe Stylist: Leila Bani

Make-up: Jon Hennessey

Levi's: Live Unbuttoned

Credits:
The Hong Kong campaign, developed by TBWA\ TEQUILA\ Hong Kong, brings the campaign to a new level inviting Hong Kong consumers to “Live Unbuttoned” via a first time ever special magazine execution with East Touch Magazine where you get your magazine from specially created displays by “unbuttoning” a miniature version of the new Levi’s 501. The magazines will be sold at newsstands and 7-Eleven outlets across Hong Kong. During September the campaign will also feature guerilla street events in Causeway Bay where consumers can experience “Live Unbuttoned”, and see the new range of Levi’s 501s.

Product: Levi's 501
Agency: TBWA\TEQUILA\ Hong Kong Group
Creative Director: Esther Wong Assoc
Creative Director: Joseph Mok
Assoc Creative Director: Hang Law
Country: Hong Kong

SUNDAY, SEPTEMBER 7, 2008

Advertising campaign "Sommer (Get hype)"

Credits:Advertising Agency: e21, Brazil

Creative Director: Ricardo tronquini

Art Directors: Ricardo Tronquini, Tiago Junqueira

Copywriter: Matheus Lehembauer

Illustrator: GRB Photographer: Fabian Gloeden

Production: Mariza Finck

"Bocage Shoes (Bad weather)"

Credits:Advertising

Agency: H, Paris, France

Creative Director: Eric Galmard

Art Director: Philippe Rachel

Illustrator: Vania Zouravliov

THURSDAY, SEPTEMBER 4, 2008

Viral Puma Ad

This ad is from the early 2003. PUMA officials denied that they made this ad and threatened to sue anyone who posted it. In January 2006 Peter Kim (ex PUMA International Marketing Manager) solved the mystery aroud this viral ad:

What really happened - a small Eastern European agency affiliated with Saatchi & Saatchi created the ads on spec, trying to win business with a PUMA subsidiary. They got nothing and emailed the ads to friends; from that point it snowballed. As you can guess, when the PUMA powers-that-be decided to get all corporate on the blogosphere, the whole thing exploded. Poor Pete M.’s (PUMA GC in the US) email inbox exploded with junk after that, with his name being on the cease and desist. No “Brazilian Maxim”, no evil master plan (they’re real but we’ll say they’re fake), but online store sales were up like CRAZY for a couple of weeks. Too bad we didn’t even have the shoes in the ads in stock!

Advertising Agency: Unknown

Anyway this is a clever viral ad.

Olympic Edition and Adidas

Adidas, a well known footwear and clothing company, has done a good retro advertising campaign.

“THE X-COUNTRY: STILL TOUGH”

“THE WRESTLING: STILL STRONG”
“THE WRESTLING: STILL STRONG”
Advertising Agency: TBWA, Berlin, Germany

Versace advertising

Versace was founded by Gianni Versace in 1978. Unfortunatly Gianni Versace was killed in 1997 but “Gianni Versace S.p.A.” continued to exist with Donatella Versace as creative director.

Advertising Agency: Unknown.I love that black girl in her beautiful Versace white dress.

Diesel Jeans Campaign

Diesel S.p.A. first started in Italy and their jeans spreed all over the world. Renzo Rosso is the owner and the CEO for this company and him must be very proud by his work. Diesel France ordered a great advertising campaign back in 2005 to ER 27 Agency. This advert won a silver award at Epica (europe’s premier creative awards)

Advertising Agency: ER 27

Adidas : Impossible in nothing

BoyfriendsIt’s what happens between runs

A girlIt’s what happens between runs
CardiologyIt’s what happens between runs

Advertising Agency: 180 Amsterdam

adidas AG

Adi-Dassler-Strasse 1-2

91074 Herzogenaurach

Germany

SISLEY Fashion

Sisley: Fashion Junkie

Advertising Agency: Zoo Advertising, Shanghai, ChinaThis isn’t good for the fashion world and for the young teen girls who look at these.

“creative advertising” - not original…Creative Director:Alex Sean / Art Director:Stephen Zou / Copywriter:Sandy Sang / Photographer:Taurus / Published: June 2007Sisley is a Benetton Group S.p.A. located in Treviso, Italy.

303 Group presents Zu

Advertising Agency: 303 Group, Perth, Australia

Creative Director: Lindsay Medalia / Art Director: Richard Berney / Photographer: Juliet Taylor, LOOK production / Stylist: Sara Francis, LOOK production / Retoucher: Greg Ross

Nike Papershower

Billboards for Nike: Papershower Ronaldinho

Advertising Agency: BBDO Argentina, Buenos Aires

Creative Director: Gonzalo Vecino, Pablo Alvarez Travieso / Art Director: Gonzalo Vecino / Production Manager: Vicky Ferreira / Account Executive: Nicolas Pimentel / Copywriter: Pablo Alvarez Travieso / Other: Advertising Supervisor - Gino Fisanotti

Les Dim Dim Girls

Dim: Confection de sous-vêtements, bas, collants, chaussettes, corseterie. Présentation des collections, actualité des produits et des créateurs, quizz.

Dim: lingeries, stockings, socks, corsets.

Adidas for NBA

Advertising Agency: Sportsnet

Creative Director: Şahin Aymergen / Art Director: Fatih Şenay / Copywriter: Burak Özgüney / Photographer: Şafak Taner (Hidayet Türkoğlu Fotoğrafı) / Illustrator: Huseyin Yildiz

Blush Advertising Campaigns

Blush is a lingerie store from Germany.
From 2006 until now they have some good or some bad advertising campaigns. I gathered them together in a single post.

I like their campaigns because all of them leak out sensuality.Let’s face it : Everybody wants to get some…
Advertising Agency: BBDO, Berlin.

adgoodness

Handmade lingerie ads

Advertising Agency: EURO RSCG Warsaw, Poland

Handmade lingerie sound so good, but this ad looks more than good. I wonder if there is any man who thinks at lingerie when he sees this advertisement.

Creative Director: Jacek Szulecki / Art Director: Sylwia Rekawek / Copywriter: Justyna Nakielska / Photographer: Andrzej Dragan / Designer: Marcin Kruk / Production Company: Photoby, Yellow Studio

Mia Lingerie

Seamless lingerie.

Advertising Agency: Teran/TBWA Mexico / Creative Directors: Joaquín Maldonado, Daniel Pablos, Yasser Flores / Art Director: Yasser Flores / Copywriters: Eduardo Rodriguez, Daniel Pablos / Photographer: Rames

La Senza Ad Campaign

La Senza’s old Autumn/Winter ad campaign with Petra Nemcova
Petra Nemcova says: “Lingerie modelling makes you feel so sexy and good about yourself. I really enjoyed the shoot, there was a fantastic team - we had tons of fun. Some are sexy, some girly, some comfy and some a bit more risque - but they all make you feel great. My favourite garment was the black push-up bra - it had such great shaping but still has very thin straps.”

Petra Nemcova was first spotted by a talent scout in Czechoslovakia at 16. She got her fame after she appeared as Sports Illustrated cover girlLa Senza’s advertisement campaign with Petra Nemcova is from Octomber 2007