Advertising campaign "Powerade (Sports drink of team GB)"
Credits:Advertiser: Powerade
Agency: Mother, London
Photographer: Nadav Kander
SUNDAY, SEPTEMBER 7, 2008
"Beate Uhse (Stores direction sign)"
Credits:
Beate Uhse AG is a German industry group with focus on selling adult entertainment in the form of sex toys, lingerie, clothing and pornography.
Advertising Agency: Cayenne, Düsseldorf, Germany
Beate Uhse AG is a German industry group with focus on selling adult entertainment in the form of sex toys, lingerie, clothing and pornography.
Advertising Agency: Cayenne, Düsseldorf, Germany
Creative Directors: Andreas Ruthemann, Marco Obermann
Art Director: Andreas Ruthemann
Copywriter: Marco Obermann
15 Ads That Prove Sex Sells ...Best?
Sex sells. Advertising and sex have been tied together since advertising became a big business. The use of sexually suggestive images to sell just about everything really emphasizes the point that sex is a merchandiser's best friend.
Here are some recent ads where sex is used to sell all sorts of products. Looking at these ads, would you agree that sex really sells... best?
1) Lingerie
Let's start with one of the most popular example of so called "sexy" (and after reading this, you may think one of the classiest of suggestive) advertising campaigns.
The Victoria's Secret Angels.
For the consumer, it makes sense to use sex to sell lingerie, men's cologne, even liquor, but what about using sex to sell some of these other products?
2) I will let you guess what product this print ad is for...
A vacuum.
That's right. A company in Germany sells their household appliances, including vacuums, using images of women in fishnets and men tied up.
Maybe S and M does something for those looking to purchase a new vacuum? Who knew?
Do you see the vacuum in the bottom left corner? Look carefully, or you may miss the point of the ad.
Moving on...
3) Renova Toilet Paper
What about this print ad for Renova, a toilet paper brand? What's sexy about toilet paper?
4) Volvo Cars
Even automobile companies seem to believe sex sells best.
This suggestive advertising is from Volvo, and its titled "We Are Just As Excited As You Are."
5) Coffee
What about this ad for an Italian coffee company? Coffee makes everyone think of sex, doesn't it?
6) Lynx Body Wash
And of course, what better way is there to sell men's body wash then with a sexy woman, slick and wet, in the shower? This print ad is for Lynx body wash.
7) Carl's Jr. Hamburgers
Who could forget the infamous Paris Hilton ad? Remember Paris in a bikini washing a Bentley while eating a Carl's Jr. famous burger?
Doesn't everyone eat grease dripping burgers while washing their cars?
8) Milk
What about this Milk Gives ad that was displayed all over Canada to inform the public of the health benefits of drinking milk?
9) PETA Fruits
Even PETA seems to believe that sex sells. This television commercial promotes the purchase of fruits and veggies. Who knew that buying produce could be such a turn on?
Along with saving animals, one fur coat at a time, PETA is apparently a good judge of melons too.
Or what about the newest PETA campaign.
10) PUMA Clothing
There is really nothing to say that can add to this ad. Well, personally, I think they took "Sex Sells" just a little too far.
11) Herald Towers Condominiums
This is a print ad for the Herald Towers Condominiums in New York. What does sex have to do with real estate?
12) Che Magazine
This suggestive ad campaign was used in Belgium to promote a new men's magazine, Che. (OK, so maybe for a men's magazine, using sex to sell is an obvious marketing choice.)
13) Playstation 2
What better way to sell one of the hottest video game machines around then sex?
14) iPod
Take one of the best selling electronics products in the world. Combine it with sex and create something with even more heat? How much hotter can you get?
15) Aprilia Scooters
"On my scooter everything has to be perfect. " This newspaper ad is for an Italian scooter company targeting men.
Here are some recent ads where sex is used to sell all sorts of products. Looking at these ads, would you agree that sex really sells... best?
1) Lingerie
Let's start with one of the most popular example of so called "sexy" (and after reading this, you may think one of the classiest of suggestive) advertising campaigns.
The Victoria's Secret Angels.
For the consumer, it makes sense to use sex to sell lingerie, men's cologne, even liquor, but what about using sex to sell some of these other products?
2) I will let you guess what product this print ad is for...
A vacuum.That's right. A company in Germany sells their household appliances, including vacuums, using images of women in fishnets and men tied up.
Maybe S and M does something for those looking to purchase a new vacuum? Who knew?
Do you see the vacuum in the bottom left corner? Look carefully, or you may miss the point of the ad.
Moving on...
3) Renova Toilet Paper
What about this print ad for Renova, a toilet paper brand? What's sexy about toilet paper?
4) Volvo CarsEven automobile companies seem to believe sex sells best.
This suggestive advertising is from Volvo, and its titled "We Are Just As Excited As You Are."
5) CoffeeWhat about this ad for an Italian coffee company? Coffee makes everyone think of sex, doesn't it?
6) Lynx Body WashAnd of course, what better way is there to sell men's body wash then with a sexy woman, slick and wet, in the shower? This print ad is for Lynx body wash.
7) Carl's Jr. HamburgersWho could forget the infamous Paris Hilton ad? Remember Paris in a bikini washing a Bentley while eating a Carl's Jr. famous burger?
Doesn't everyone eat grease dripping burgers while washing their cars?
8) MilkWhat about this Milk Gives ad that was displayed all over Canada to inform the public of the health benefits of drinking milk?
9) PETA FruitsEven PETA seems to believe that sex sells. This television commercial promotes the purchase of fruits and veggies. Who knew that buying produce could be such a turn on?
Along with saving animals, one fur coat at a time, PETA is apparently a good judge of melons too.Or what about the newest PETA campaign.
10) PUMA ClothingThere is really nothing to say that can add to this ad. Well, personally, I think they took "Sex Sells" just a little too far.
11) Herald Towers CondominiumsThis is a print ad for the Herald Towers Condominiums in New York. What does sex have to do with real estate?
12) Che MagazineThis suggestive ad campaign was used in Belgium to promote a new men's magazine, Che. (OK, so maybe for a men's magazine, using sex to sell is an obvious marketing choice.)
13) Playstation 2What better way to sell one of the hottest video game machines around then sex?
14) iPodTake one of the best selling electronics products in the world. Combine it with sex and create something with even more heat? How much hotter can you get?
15) Aprilia Scooters"On my scooter everything has to be perfect. " This newspaper ad is for an Italian scooter company targeting men.
'My Chopsticks Bra' Replaces Cups with Bowls
The 'My Chopsticks Bra' is the latest outrageous creation from Triumph International Japan, a lingerie company that's never been shy about attracting attention to its products - for a good cause, of course! This time around, the cause is conservation in the form of reusable chopsticks.
Model Yuko Ishida, commenting on the bra she was wearing at Triumph's photo shoot, said "It's easy to forget to bring along your own chopsticks, but if it's always on you here, then that's pretty practical." We're not sure how many women are into carrying sharp objects in their undies, but thanks Yuko, we get the, umm, point.
Model Yuko Ishida, commenting on the bra she was wearing at Triumph's photo shoot, said "It's easy to forget to bring along your own chopsticks, but if it's always on you here, then that's pretty practical." We're not sure how many women are into carrying sharp objects in their undies, but thanks Yuko, we get the, umm, point.Strip it, Whip it and Promote it ! -10 Tantilizing Sex Toy and Lingerie Ads
What is the best way to get your message across about lingerie and sex toys without the use of half naked models? The following ads, from Ann Summers, Blush, Stringfellows, Bus-stop and Oohtique.com have figured out how to get their message across without reverting to the predictable.
1. Batteries Not Included
This outdoor guerrilla marketing campaign used stickers on parking posts to direct consumers to the Ann Summers website.
This outdoor guerrilla marketing campaign used stickers on parking posts to direct consumers to the Ann Summers website.
2. Whip ItAnn Summers, a sexy panty and accessories store, also uses kinky whip shopping bags to promote their line.
3. Happy HolidaysWhat could get you more in the Christmas spirit than this HOliday advertisement?
4. Open WideWhat better place to promote kinky sex toys and hot lingerie than the dentist office?!?!
5. It's Getting Hot In HereBlush lingerie line used matches to promote their line of lingerie.
6. Carry ItThese bags were used to promote the blush lingerie line in Germany.
7. This WayThis outdoor ad campaign, again for Blush, directed people to the Blush Lingerie store.
8. Have Fun
According to Ads of the World. Oohtique.com (an online store that sells a range of sex toys, condoms and then some) plastered the the city with various sexual positions, which encouraged individuals to be more spontaneous with a playful proposition: “Have Fun”.
9. Work ItStringfellows lingerie creator and night club owner, used these pole ads through out Paris.
10. Sneak a PeakBus-stop bra and panty line ran this billboard that was of great benefit to male passersby on a windy day.
Protection Can Be Fun - 10 Most Brilliant and Fun Condom Ads
There are some things we just don't want to talk about, and condoms are one of them. Instead of looking at this as a problem, condom companies are taking advantage of our discomfort with condoms and using this to create some very entertaining advertising.
Here are ten of the most creative and entertaining condom ads from recent advertising campaigns:
1. The Perfect Opportunity
These Durex condom ads were strategically placed in toll gates so that people would have to push into images of strategically placed women's rear ends to enter the subway station.
2. Cover Yourself
Why use traditional print advertising when you can just walk in the streets with condom shaped umbrellas and grab attention? Jontex Condoms does this brilliantly.
3. Turn Him On
Durex Sheik condoms used these light cover switches. Talk about turning him on
4. Happy Father's Day
What do you thing of this print ad snubbing the competition?
5. Ribs and Knobs
In Belgium, to promote Durex Ribbed and Knobbed Condoms, these ads were painted on the appropriately designed paving stones using the texture of the streets to make their advertising pitch.
6. Any Place, Any Time
In Brazil, these Jontex floor stickers for condoms were used in public restrooms. The copy reads: You don't know when it can be necessary.
7. Extra Large
What do you think of the following print ad for XXL Condoms from Durex? By emphasizing extra extra large in an approachable and funny way, they get their point across.
8. Tell the Truth!
The copy on this hilarious ad from Durex Condoms reads: Have the sex you tell your friends you have!
9. All the Right Moves
The following ads from Durex Condoms show the wheel barrow, the see-saw and the scissors sex moves at their best!
The Wheel Barrow:
10. Fits Any Head
This interesting series of ads of from PlaySafe Condoms uses the copy: Fits Any Head.
Here are ten of the most creative and entertaining condom ads from recent advertising campaigns:
1. The Perfect Opportunity
These Durex condom ads were strategically placed in toll gates so that people would have to push into images of strategically placed women's rear ends to enter the subway station.
2. Cover YourselfWhy use traditional print advertising when you can just walk in the streets with condom shaped umbrellas and grab attention? Jontex Condoms does this brilliantly.
3. Turn Him OnDurex Sheik condoms used these light cover switches. Talk about turning him on
4. Happy Father's DayWhat do you thing of this print ad snubbing the competition?
5. Ribs and KnobsIn Belgium, to promote Durex Ribbed and Knobbed Condoms, these ads were painted on the appropriately designed paving stones using the texture of the streets to make their advertising pitch.
6. Any Place, Any TimeIn Brazil, these Jontex floor stickers for condoms were used in public restrooms. The copy reads: You don't know when it can be necessary.
7. Extra LargeWhat do you think of the following print ad for XXL Condoms from Durex? By emphasizing extra extra large in an approachable and funny way, they get their point across.
8. Tell the Truth!The copy on this hilarious ad from Durex Condoms reads: Have the sex you tell your friends you have!
9. All the Right Moves
The following ads from Durex Condoms show the wheel barrow, the see-saw and the scissors sex moves at their best!
The Wheel Barrow:
10. Fits Any HeadThis interesting series of ads of from PlaySafe Condoms uses the copy: Fits Any Head.
The Art of Selling Naked - 10 Brilliant Playboy Ads From Around the World
Playboy is a global brand that entertains men around the world with boobs and blondes. You may think that it does not take much advertising creativity to sell photos of naked women. You would be wrong. Here's 10 Great Playboy Ads that Show the Art of Selling Naked:
Take a look at these ads and see whether you think they are effective or exploitative? What about appropriate? Do you think any of these cross the line between being tantalizing and being pornographic?
Playboy Ad 1. Online - Global
This is a viral ad that was used on the internet to direct consumers to the Playboy website.All it does is show the image of a woman's hand on a computer mouse, right? Does the image grab you? Did you see the subliminal image in it instantly or did it take a while? Did you find it obvious or subtle?
Playboy Ad 2: Playboy Mirror Doormat - Unknown Country
This ad program placed mirrored doormats for Playboy, so that all eyes can see up a passing woman's skirt. Brilliant or beyond offensive?
Playboy Ad 3. Hairy and Happy - Brazil
This print ad from Brazil reads: "1975/2006. 31 years of Playboy in Brasil." The picture is worth 1,000 words. With the simple use of a few black squiggles on plain white paper, the ad conveys the passing of 30 years.
Playboy Ad 4. Lay Me Down - Argentina
In Argentina, towels resembling the cover of a Playboy Magazine were playfully completed when beautiful women lay on them.
Playboy Ad 5. Playboy Supports PETA - Brazil
This PETA ad shows Playboy's support of the cause not only by their logo but also by the models. Skin for skin.
Playboy Ad 6. Every Man's Dream - Portugal
To promote the Playboy Channel, this print ad reads: Every man's dream for only €7,20 a monthPlayboy channel. Subscribe now. Using the obvious lust many men would feel for a stunning car, the ad playfully teases with the TV on the hot car. So, are they talking the hot car or the hot channel?
Playboy Ad 7. Wet White T-Shirts - Germany
Every man must pray for rain in Germany! This billboard is rather innocent when dry but shows a revealing image when it's raining and the T-shirt gets wet!
Playboy Ad 8. Playboy without Nudity? - Germany
This outdoor billboard is designed to be kid-friendly during the day with just the logo and the “PLAYBOY” trademark visible on a golden background. However, when lit up at night , a more revealing image is created together with the “PLAYB0Y” becoming “PLAY, BOY!”. Nice form of subliminal advertising?
Playboy Ad 9. Attention Grabber - Germany
This ad uses the bodies of partially nude hot girls to read: Who says men don't like reading?
Playboy Ad 10. Get Your Hands on Playboy dot com
Take a look at these ads and see whether you think they are effective or exploitative? What about appropriate? Do you think any of these cross the line between being tantalizing and being pornographic?
Playboy Ad 1. Online - Global
This is a viral ad that was used on the internet to direct consumers to the Playboy website.All it does is show the image of a woman's hand on a computer mouse, right? Does the image grab you? Did you see the subliminal image in it instantly or did it take a while? Did you find it obvious or subtle?
Playboy Ad 2: Playboy Mirror Doormat - Unknown CountryThis ad program placed mirrored doormats for Playboy, so that all eyes can see up a passing woman's skirt. Brilliant or beyond offensive?
Playboy Ad 3. Hairy and Happy - BrazilThis print ad from Brazil reads: "1975/2006. 31 years of Playboy in Brasil." The picture is worth 1,000 words. With the simple use of a few black squiggles on plain white paper, the ad conveys the passing of 30 years.
Playboy Ad 4. Lay Me Down - ArgentinaIn Argentina, towels resembling the cover of a Playboy Magazine were playfully completed when beautiful women lay on them.
Playboy Ad 5. Playboy Supports PETA - BrazilThis PETA ad shows Playboy's support of the cause not only by their logo but also by the models. Skin for skin.
Playboy Ad 6. Every Man's Dream - PortugalTo promote the Playboy Channel, this print ad reads: Every man's dream for only €7,20 a monthPlayboy channel. Subscribe now. Using the obvious lust many men would feel for a stunning car, the ad playfully teases with the TV on the hot car. So, are they talking the hot car or the hot channel?
Playboy Ad 7. Wet White T-Shirts - GermanyEvery man must pray for rain in Germany! This billboard is rather innocent when dry but shows a revealing image when it's raining and the T-shirt gets wet!
Playboy Ad 8. Playboy without Nudity? - GermanyThis outdoor billboard is designed to be kid-friendly during the day with just the logo and the “PLAYBOY” trademark visible on a golden background. However, when lit up at night , a more revealing image is created together with the “PLAYB0Y” becoming “PLAY, BOY!”. Nice form of subliminal advertising?
Playboy Ad 9. Attention Grabber - GermanyThis ad uses the bodies of partially nude hot girls to read: Who says men don't like reading?
Playboy Ad 10. Get Your Hands on Playboy dot comI could not find out much information about this ad, but I thought it was simple yet playful so I thought it worthy of including here.
Seven Brilliant Ads that Sex Sells So Well
Sex sells best. We know that.
Thus, sex is being used to sell almost everything even though there are clearly products and services where sex should not be used. But sometimes, using sex to sell makes a lot of sense. Here are seven sexy ads that I think use sex brilliantly:
1. Sex Sells Massage Parlors
How improper and provocative can a napkin be? Studio Relax Erotik Massage advertises by using napkins that create an illusion of a hand in the fly. Brilliant?
2. Sex Sells Divorce Attorneys
This hilarious outdoor ad reads "Life is too short, get a divorce."
3. Sex Sells Valentine's Day Lingerie
These ads for Bendon Lingerie were posted on the street poles right before Valentines Day. Using street poles as stripper poles is brilliant, no?
4. Sex Sells Erotica Shops
This series of ads is for an erotica shop called Coco de Mer.
5. Sex Sells Men's Magazine
Che Magazine combines the image of a gorgeous woman and a coupon skirt to get attention for their magazine. The tag line reads "Let us keep on dreaming of a better world." Using the desire to get a hot woman's number and offering a convenient means of getting it is brilliant, no?
6. Sex Sells Private Dancers
This ad for a British private dancer company was displayed directly on the flight path of all airplanes for an airport. Selling private dancing services to travelling businessmen is brilliant, no?
7. Sex Sells Men's Underwear
To sell men's underwear to men, this ad series uses provocative images of women in common male fantasies, like a nurse and french maid.
SATURDAY, SEPTEMBER 6, 2008
The Axe Effect, Random Selection Of These Great Ads
You really don't need me to say anything, I'm sure you agree that The Axe Effect is one of the greatest advertising campaigns ever created. Great Ads, The Axe Effect
The Condom, A Collection of Great Condom Ads
We know what is implied and it is done perfectly.
A nice way of sticking it to the competition.
A fun advertising effort by Johnson & Johnson in Brazil. The cardboard is positioned under the door and sells Jontex, a brand of condoms. The headline reads, "you do not know when it can be necessary."
This is not the only time the Jontex advertising team went creative. Here's another high profile placement . . . no explanation needed. Source: BrandweekNRX
These Durex condom ads were strategically placed in toll gates so that people would have to push into images of strategically placed women's rear ends to enter the subway station.Source: InventorSpot
A nice way of sticking it to the competition.
A fun advertising effort by Johnson & Johnson in Brazil. The cardboard is positioned under the door and sells Jontex, a brand of condoms. The headline reads, "you do not know when it can be necessary."
This is not the only time the Jontex advertising team went creative. Here's another high profile placement . . . no explanation needed. Source: BrandweekNRX
These Durex condom ads were strategically placed in toll gates so that people would have to push into images of strategically placed women's rear ends to enter the subway station.Source: InventorSpot
Amanda Beard Gets Naked for Peta Print Ad 2008
The lovely Amanda Beard of the U.S Olympic Swim Team has become famous not just for her athleticism as a swimmer but her body as marketing tool. Just in time for the 2008 Beijing Olympics and a flurry of Olympic commercials seen constantly on TV and in print. Peta and one of the sexiest Olympic Athletes of all time teamed up for this Peta campaign.
Amanda Beard posed nude to help save animals, the slogan is perfect "Be Comfortable in Your Own Skin. Don't Wear Fur". Amanda Beard for Peta, sexy Olympic athlete and now an activist, it's a great ad.
Amanda Beard posed nude to help save animals, the slogan is perfect "Be Comfortable in Your Own Skin. Don't Wear Fur". Amanda Beard for Peta, sexy Olympic athlete and now an activist, it's a great ad.
Awesome Print Ads - New York Fries from Toronto
What a brilliant slogan for this print ad for Ney York Fries. created by the Zig Advertising Agency in Toronto, Canada. The simplistic ideas always seem to be the more powerful in advertising. Sure, this is an ad with an obvious shock value to it when you see the woman at first (note the rather large breast augmentation she had done), but when you read the slogan for this creative you can't help but smile "Real Fries In A Fake World". Brilliant advertising.Be sure to click the image to inlarge it and get a better feel for the impact of the staement. I may be inpartial to Zig Toronto because I am from Toronto, still a great piece of design and idea in this ad.
Released: July 2008
Brand name: FRIES
Agency: ZIG
Country: Canada
Category: Confectionery & snacks
Credits:
Advertising Agency: Zig, Toronto, Canada
Tourism Queensland: Flasher
The objective was to make Queensland the number one choice for a winter holiday. To remind the Sydney and Melbourne markets than, evein in winter (it’s winter now in Australia), the weather’s warm enough to enjoy Queensland’s beaches 24 flashers were deployed throughout high traffic areas in chilly Sydney and Melbourne to promote sunny Queensland as a holiday destination this winter
Advertising Agency: CumminsNitro, Brisbane, Australia.
Women’s Handball League Nude in Spain
Diana Box explained to Efe-TV that the photos will be in the magazine ‘Intervi' and ‘We saw the opportunity inform to people and say that we have economic problems’
The magazine was all sold out.
Radiator waterwear rubber
Improve your flexibility.Not as thick. Just as warm. All the rubber you need.
Product: Radiator
Advertising Agency: The Furnace
Executive Creative Director: Rob Martin Murphy
Art Director: Paris Giannakis
Copywriter: Andrew Allsop
Photographer: Jimmy Fok
Production Company: Katapolt Photography Management and Productions.
Roller Derby 2008 Calendar
Some beautiful cute girls but a lousy Photoshop work, or maybe prints are made to look like paintings intentionally.
Advertising Agency: archer>malmo, Memphis, USA / Creative Director: Gary Backaus / Art Director: Amanda Casabella / Copywriters: Sue Batterton, James Ward / Photographer: Tony Pearce / Retouching: Natalia Weedy / Digital Artist: Tom Thomas / Published: September 2007
Lovers of federicorusso.com
TITLE: Lovers / CLIENT/PRODUCT: federicorusso.com
ART DIRECTOR: Alessandro Izzillo / COPYWRITER: Federico Russo / PHOTOGRAPHER: Alessandro Izzillo (Erik Vervroegen), Federico Russo (David Droga), Fabio Di Malio (Alex Bogusky) / POST PRODUCTION: Alessandro Izzillo
ART DIRECTOR: Alessandro Izzillo / COPYWRITER: Federico Russo / PHOTOGRAPHER: Alessandro Izzillo (Erik Vervroegen), Federico Russo (David Droga), Fabio Di Malio (Alex Bogusky) / POST PRODUCTION: Alessandro Izzillo
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