Google leads with 61.5% share of search market, gains 0.4

comScore Releases July 2008 U.S. Search Engine Rankings

 

RESTON, VA, August 21, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In July 2008, Americans conducted 11.8 billion core searches (up 2 percent versus June) as Google Sites slightly extended its lead in core search market share by 0.4 percentage points.


July 2008 U.S. Core Search Rankings

Google Sites led the U.S. core search market in July with 61.9 percent of the searches conducted, up from 61.5 percent in June, followed by Yahoo! Sites (20.5 percent), Microsoft Sites (8.9 percent), Ask Network (4.5 percent), and AOL LLC (4.2 percent). 

 
comScore Core Search Report*
July 2008 vs. June 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0

Core Search Entity 
Share of Searches (%)

Jun-08 
Jul-08 
Point Change 

Jul-08 vs. Jun-08

Total Core Search 
100.0% 
100.0% 
NA

Google Sites 
61.5% 
61.9% 
0.4

Yahoo! Sites 
20.9% 
20.5% 
-0.4

Microsoft Sites 
9.2% 
8.9% 
-0.3

Ask Network 
4.3% 
4.5% 
0.2

AOL LLC 
4.1% 
4.2% 
0.1


* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

 

 

Americans conducted 11.8 billion searches at the core search engines, representing a 2-percent gain versus June. Google Sites handled nearly 7.3 billion core searches (up 2 percent), followed by Yahoo! Sites with 2.4 billion and Microsoft Sites with 1 billion.

 

 
comScore Core Search Report*
July 2008 vs. June 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0

Core Search Entity 
Search Queries (MM)

Jun-08 
Jul-08 
Percent Change 

Jul-08 vs. Jun-08

Total Core Search 
11,541 
11,753 
2%

Google Sites 
7,096 
7,273 
2%

Yahoo! Sites 
2,416 
2,405 
0%

Microsoft Sites 
1,056 
1,045 
-1%

Ask Network 
501 
531 
6%

AOL LLC 
471 
499 
6%


* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

 

July U.S. Expanded Search Rankings

In the comScore July 2008 analysis of the top properties where search activity is observed, Google Sites led with 9.9 billion searches, a 4-percent increase versus June. Yahoo! Sites ranked second with 2.5 billion searches, followed by Microsoft Sites with 1.1 billion and AOL LLC with 814 million.

 
comScore Expanded Search Query Report
July 2008 vs. June 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0

 

Expanded Search Entity 
Search Queries (MM)

Jun-08 
Jul-08 
Percent Change 

Jul-08 vs. Jun-08

Total Expanded Search 
16,668 
17,158 
3%

Google Sites 
9,601 
9,945 
4%

  Google 
7,277 
7,463 
3%

  YouTube/All Other 
2,324 
2,482 
7%

Yahoo! Sites 
2,570 
2,546 
-1%

  Yahoo! 
2,530 
2,510 
-1%

  All Other 
40 
36 
-10%

Microsoft Sites 
1,102 
1,090 
-1%

  MSN-Windows Live 
1,069 
1,058 
-1%

  Microsoft/All Other 
33 
32 
-3%

AOL LLC 
792 
814 
3%

  AOL Search Network 
430 
452 
5%

  MapQuest/All Other  
362 
362 
0%

Fox Interactive Media 
457 
547 
20%

  MySpace  
448 
539 
20%

  All Other 
9 
8 
-11%

Ask Network 
506 
535 
6%

  Ask.com 
341 
364 
7%

  MyWebSearch.com/ All Other  
165 
171 
4%

eBay 
444 
435 
-2%

Craigslist.org 
342 
340 
-1%

Facebook.com 
157 
173 
10%

Amazon Sites 
152 
166 
9%


 

To request more information on comScore qSearch 2.0, please visit http://www.comscore.com/contact

 

About comScore 

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate

 


Contact:
Andrew Lipsman
Senior Analyst
comScore, Inc. 
312-775-6510
press@comscore.com